Microsoft announced it was consolidating the names of its scattered AI products under a single brand, Microsoft Copilot. Bing Chat became Copilot in Bing, Bing Chat Enterprise joined the same scheme, and consumer chat, enterprise chat, and the Microsoft 365 experience were placed under one umbrella, with commercial data protection added for signed-in work users. A distinct Copilot logo was introduced, breaking from recolored versions of the Microsoft 365 mark, and the integration into Windows 11 began rolling out from September 26. Taking the copilot metaphor that had started with GitHub Copilot and making it the name of the company's entire AI strategy meant that from then on Microsoft spoke of one brand rather than AI added product by product. The assistant line that began with Cortana in 2014 was effectively superseded here.