DeepMind Technologies, which would become the core of Google's AI research, was founded in London by neuroscientist and former chess prodigy Demis Hassabis, Shane Legg, and Mustafa Suleyman. It was incorporated on 23 September 2010 under the name Friars 2022 Limited, renamed DeepMind on 15 November 2010 and formally launched. The company set out to combine neuroscience and machine learning in pursuit of general-purpose intelligence. Google acquired it in 2014, and in 2023 it merged with Google Brain to form Google DeepMind.